Standards have changed

If you purchase a health policy, and the insurer pays the required claims when needed, is this considered outstanding service, or going beyond what the insurer is required under law?

Actual marketing program going on. Have consumer standards sunk to the new low that basic service is considered outstanding? When an employee comes to work and does a good job, is that considered an excellent rating?

I guess standard service has become "outstanding or going far above what is needed to do".

Let me tell you of outstanding service. True story:

My father went to a local grocery store to shop. Because of his age and health, he did not have a lot of energy to stand for a long time. Once he paid for his groceries, he sat down with his cart of groceries at the front of the store. An employee came up to him and ask if he was OK. Dad replied he was tired and needed to rest a bit. She asked him if he gave her his car keys, she would have someone come drive his car to the front door and load his groceries in the car. Dad was reluctant at first, but the employee convinced him for their assistance.
So an employee drove his car up front door, and loaded his groceries in the trunk of his car and backseat. Dad thanked the guy and drove off.
End of story? Not hardly.
Unknown to my Dad, the first employee who asked him if he was OK, followed him home from the store (about 4 miles), and unloaded the groceries from his car and took them inside his house and placed them in the kitchen. Now, that is customer service that definitely goes beyond what anyone is expected a company to do.